Alfonso Rodríguez
About
Digital experiences grounded in observation, research and structure, currently exploring climate and natural phenomena in particular.
Last updated: October 2026
What I do
I am Alfonso Rodríguez, a digital experience creator. I develop projects that turn ideas, data, products, journeys and complex subjects into clear, visual and useful experiences.
Depending on their purpose, these experiences may incorporate narrative, visualisation, interaction, play or immersive elements. The form is chosen according to what the content needs to communicate.
An experience begins before technology
Each project begins by observing a context and understanding what needs to be explained, shown or resolved. From there, I research, select relevant information, identify connections, organise the content and build a narrative suited to the people it is intended for.
Technology is part of the process, but it is not the starting point. An app, a website, a visualisation or an immersive experience only makes sense when it communicates an idea more effectively, supports a decision or makes something easier to understand.
How I work
I combine observation, research and analysis with judgement, structure, narrative, design, AI-assisted prototyping and development, conventional tools, human review and testing.
I want every element to have a purpose and form to support content. An experience should be engaging, but also understandable, accessible and useful.
Areas I am currently exploring
Among the areas I am exploring most at the moment are climate and natural phenomena, and how data and information from different sources can be organised, contextualised and presented in ways that are understandable to people.
Sustainability appears as a cross-cutting dimension when it is part of the context.
Current projects
ATLAS — for all
A free, interactive digital experience for exploring earthquakes, cyclones, fires and volcanic activity on a 3D globe. It uses open data and official sources to locate phenomena and provide context. It evolves progressively, with data updates subject to source availability.
CLIMA TERRA — for people
A global weather experience for checking how the environment feels at a person’s location or elsewhere in the world. It presents temperature, humidity, wind, rain, solar radiation and air quality in a clear visual form, helping people interpret conditions and make everyday decisions.
CLIMA TERRA has reached a more consolidated stage. My ongoing development work is focused especially on ATLAS, progressively expanding and reviewing sources, coverage, context, explanations and functionality.
A broader practice
ORBITAL STATION is an evolving interactive 3D space experience. HABITAT 01 is its first module: an orbital environment for exploring immersive navigation and visual storytelling. The project is developing towards representing and exploring the Solar System, with planets, Earth, the Moon and interactive resources introduced progressively.
I have also developed experiences related to gastronomy and other contexts, which have allowed me to explore visual storytelling, interaction, immersive environments, play and different ways of presenting ideas, products and journeys.
Digital Business Card
This card applies the same philosophy to my professional presentation. My name, contact details, projects and purpose are integrated into a spatial scene rather than presented as a conventional list of links.
The Sun, Earth and Moon form a narrative, visual composition. Earth acts as the centre of identity, projects and connections, while the Moon continues its path around it as part of the scene. It is not intended to reproduce the astronomical system to scale.
The card itself is also an experience: it shows how an apparently simple need can be reinterpreted through narrative, design, interaction and technology.
Purpose
My projects share a common idea: turning information into understanding.
Understanding a context more clearly can support better judgement, reveal connections, help us anticipate and encourage a more conscious use of technology. In experiences such as CLIMA TERRA and ATLAS, that understanding also connects caring for people with a more responsible relationship with the planet.
The aim is not to impose a message or use technology for its own sake. It is to create experiences that help people see more clearly what is already in front of them.
Contact and projects / experiences
You can explore the published projects (experiences) in this card or contact me through X, LinkedIn and email.